Hi,
My name is Martin sporrer
Senior Digital Transformation and Innovation Manager, Strategist and AI Enthusiast
M
I am an experienced manager and innovation strategist with extensive expertise in digital transformation, IIoT and AI. I combine technological expertise with strategic innovation management to position companies for the future and develop sustainable digital solutions.
I focus on identifying complex challenges in the digitalisation environment and implementing innovative solution strategies.
I love to utilize methods like design thinking, design sprints and agile methods to bring team collaboration to a new level. In doing so, I am promoting future skills and creating structures that enable independent work and sustainable innovation.
With my experience in management, strategy development, product management and organisational development, I support companies in exploiting digital opportunities and positioning themselves successfully in dynamic markets.
01 Professional Skills
Innovation Consulting
Digital Strategy Consulting
Leadership
AI & AI Strategy
IT/OT Convergence
Agile Management
Organisational Development
Future Skills
02 What I offer
Digital Strategy and Transformation Consulting
Agile Managment
Market Research
& Product Design
Workshop Design & Facilitation
AI & Process Automation Consulting
IIoT & IT/OT
Convergence
Design Thinking
& Lean Startup
Digital Product
Development
03 Work Experience
2020 - 2025
AMST Systemtechnik
Head of Digital Solutions / Innovation / Strategy
Responsible for the digital innovation strategy, developing new business models and digital solutions. I built interdisciplinary teams, established agile innovation and strategy processes, and led strategic projects in IIoT, AI, and cloud computing. Through design thinking, design sprints, and targeted workshops, my team fostered future skills and empowered teams to create innovative solutions. Additionally, we identified new markets and actively drove the company’s digital transformation and organisational development.
2020 - 2021
AMST Systemtechnik
Sales Director Visual Systems
Responsible for the international sales strategy and market expansion of business unit Visual Systems. I led an international sales team, identified new markets, and developed sustainable business models. Through strategic partnerships, entered Asien market and unlocked new revenue potential.
2019 - 2020
AMST Visual Systems
Managing Director
Lead the newly founded startup in the field of visual systems of the AMST Group. Main product is VISIM Image Generator which is the first product that introduced physics-based rendering into MS&T industry. VISIM set new standards in visual fidelity.
2018 - 2019
AMST Systemtechnik
Product Manager Visual Systems
Ensuring product-market fit through market analysis and value proposition development. I defined and executed the product roadmap, managed go-to-market strategies, and introduced agile development processes. My focus was on driving innovation, optimizing product performance, and accelerating business growth.
2013 - 2018
B&R Industrial Automation GmbH
2009 - 2019
Product Manager Secure Remote Maintenance
Led interdisciplinary and international teams, managing the entire product lifecycle for remote access, IIoT, and cloud/edge computing solutions. I developed go-to-market strategies, executed marketing campaigns, and defined key product architectures to ensure seamless IT/OT convergence. Additionally, I designed and conducted training programs to enhance the global sales team’s expertise.
Freelancer in Software Development and Consulting
Software Engineering Consultant
Specialized in real-time graphics and e-commerce solutions. I provided technical consulting and developed customized software applications tailored to client needs. My work focused on optimizing performance, enhancing user experience, and implementing scalable digital solutions.
2007 - 2013
Triton Style OG
2000 - 2008
AMST Systemtechnik
Software Engineer and Project Manager
Specialized in real-time 2D/3D graphics and network communication frameworks. I developed and implemented software solutions for high-performance applications, optimizing system architecture and functionality. In addition to programming, I managed projects, coordinated cross-functional teams, and ensured seamless integration of complex systems.
Co-Founder & CEO
Built a business in the textile and fashion industry, managing the entire product lifecycle from design and production to sales through various e-commerce channels. I developed and implemented business strategies, optimized supply chain processes, and expanded market reach. Through data-driven decision-making and digital sales optimization, I successfully scaled the business.
